STAND NUMBER: 110

Exhibiting at the Marketing Technology Expo

BlueToad Inc

BlueToad In Europe

For more than a decade, BlueToad has been the digital content partner of choice for thousands of publishers in the U.S. to create and monetize beautifully responsive digital editions and web content. BlueToad has further helped publishers deliver their content to millions of readers on browsers and devices across the globe. BlueToad is now bringing its robust digital publishing platform and partner-focused service to Europe with the opening of an office in London.

BlueToad works with all types of content, including Magazines, Catalogs, Circulars, Marketing Materials, and Business Documents.

The BlueToad Platform helps publishers:

• Deliver engaging mobile optimized editions to readers;
• Monetize content through subscriptions and unique ad opportunities;
• Launch native applications for iOS or Android; and
• Incorporate cutting edge technology like audio articles, personalized content channels,
and virtual reality experiences.

BlueToad`s Lily Platform for Mobile

After reviewing reader data for thousands of publishers on the BlueToad Platform, we found that over 50% of all views come from a mobile device. If it wasn`t clear to publishers before, it should be now. Translating content well to the small screen is mission critical to a successful digital content distribution strategy.

Built on the philosophy of helping you "Do More With Less,` BlueToad`s Lily Platform is a mature, industry-leading product designed specifically to create rich and engaging mobile editions from print-ready PDFs in just three business days. Lily mobile-optimized interface can include:

• Images and videos;
• Video and RSS feeds;
• Audio articles for traveling readers; and
• Virtual reality experiences for key advertisers or featured pieces of content.

Lily also offers an alternative PDF-free publishing interface to build and deliver fresh mobile-optimized content to readers. Lily has been statistically proven to dramatically increase mobile reader engagement and presents publishers with unique and valuable branding and monetization opportunities.

The BlueToad Platform is built on HTML 5 and native app technologies and offers a variety of unique monetization opportunities. Content is hosted and backed up using Amazon Web Services and distributed world-wide using a content distribution network. The platform is compatible with many third-party services, such as fulfillment solutions, content management systems like WordPress and Metro Publisher, analytic services like Google Analytics and Omniture, advanced marketing automation solutions like Hubspot and Pardot, and advertising platforms like DoubleClick for Publishers.

Contact BlueToad today to learn how we can help you with your digital edition strategy. Just mention `MTEX` for special pricing.





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