Digital Advertising Masterclass

SearchStar is one of the UK’s leading independent digital media buying agencies. We’ve won, and continue to win, awards for our work in PPC, programmatic, conversion and analytics.

During this masterclass series, we will put the digital advertising knowledge you need to kick-start – or supercharge - sustainable business growth at your fingertips.

In doing so, our team will take you far beyond out-of-the-box functionality and demonstrate the true value of the digital toolkit we use to deliver our clients genuine advertising success.

At A Glance

• Learn how to use PPC strategically to hit your growth targets
• Better understand how data can be used to target your key audiences
• Learn how to spot the commonest landing page errors and drastically improve conversion
• Master Google Analytics and understand how it can inform business strategy
• Get to grips with how Facebook can be used to boost brand performance

Schedule

Wednesday

• 11:00 – 11:40: Advanced PPC Strategies: From Good to Great
• 12.00 – 12:40: Finding Your Audience: A Guide to User Data and Programmatic Advertising
• 14.00 – 14:40: Landing Page Optimisation: Easy Wins for Improved Conversion
• 15.00 – 15:40: Beyond Sponsored Posts: Brand and Performance Advertising on Facebook
• 16:00 – 16:40: Next-Level Google Analytics: Using Insight to Inform Strategy

Thursday

• 11:00 – 11:40: Advanced PPC Strategies: From Good to Great
• 12.00 – 12:40: Finding Your Audience: A Guide to User Data and Programmatic Advertising
• 14.00 – 14:40: Landing Page Optimisation: Easy Wins for Improved Conversion
• 15.00 – 15:40: Beyond Sponsored Posts: Brand and Performance Advertising on Facebook
• 16:00 – 16:40: Next-Level Google Analytics: Using Insight to Inform Strategy