Bernadette Kelly


Commercial Director of top Manchester digital agency ActiveWin and Professional Advisor for Sir Richard Branson’s #VOOM in 2016, Bernadette Kelly is a leading expert in digital marketing. Specialising in the delivery of outstanding online ROI, Kelly works with major brands like BetFred, MoneyPlus and CardOne across highly competitive markets, and creates the strategies that deliver industry-leading online acquisition results. Her expertise in systematically generating high volume, quality leads online is typically only available to major high-profile and blue-chip companies with very large budgets, so this session at MTex presents a rare opportunity for entrepreneurs and SMEs to learn what works right now in online lead generation, from one of the digital industry’s most sought-after minds.

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Effective Online Lead Generation: What’s Really Working in 2018?

Digital Lead Generation expert and Commercial Director Bernadette Kelly cuts through the rumour and hype to share what’s really working right now in digital acquisition. In this fast-paced, ‘bring a notepad’ session, Kelly demonstrates how to successfully generate targeted, profitable leads on demand using accessible and affordable technology, and shares her key techniques for online lead generation that deliver the best results in 2018.