Chris Wickson is CEO of Akkroo, the Event Lead Capture solution that connects your events, sales and marketing. An expert in event lead capture processes, automation and data compliance, Chris has spent the past 7 years working with organisations all over the world to streamline the way they handle the collection of leads from the show floor back into their existing Marketing and CRM systems.
Lead Capture at events - a broken process?
70% of leads collected at events are not followed up. Not once. For those that are, it’s often 1-2 weeks later with generic messaging. Businesses that exhibit regularly are missing opportunities and revenue is left behind on the show floor. Chris explores the landscape of event lead capture methods used, the impact of GDPR and what the future will look like to ensure exhibitors are maximising their return on exhibiting.