David Raab

Customer Data Platform Institute

David Raab is CEO of the Customer Data Platform Institute, a vendor-neutral organization that helps marketers make the best use of customer data. Mr. Raab is a long-time marketing technology industry analyst. He coined the term Customer Data Platform in 2013.

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Choosing the Right Customer Data Platform

Customer Data Platforms help marketers create the unified customer data needed to understand customer behaviours and personalise treatments across all channels. But there are dozens of CDP vendors with greatly different features. This session will segment the CDP industry and describe how to find the CDP that best fits your needs.