Dr Dave Chaffey
Dr Dave Chaffey is co-founder and Content Director of Smart Insights, a publisher and consultancy with customers in more than 100 countries. Smart Insights help their members improve their digital marketing skills and businesses improve their return on digital marketing via access to their educational platform offering best practices templates, guides, market insights and elearning including toolkits dedicated to B2B and agency marketers. Dave is creator of the Smart Insights RACE marketing planning system and author of 5 bestselling books on digital marketing including Digital Marketing: Strategy, Implementation and Practice. Known for his advice on digital trends, innovation and best practice, he has been recognised by the Chartered Institute of Marketing as one of 50 marketing ''gurus'' worldwide who have shaped the future of Marketing.
Practical B2B Digital Marketing Trends and Techniques
Learn about the latest digital marketing techniques to give you and your business an edge in 2019 and beyond. Digital marketing strategist and author of Digital Marketing Excellence, Dr Dave Chaffey will share examples from B2B businesses who are successfully integrating these cutting-edge inbound marketing techniques, including Smart Insights.