Eva Appelbaum

The Arc Group

Eva is specialist in leading digital strategy and transformation across large & complex organisations. Her focus is on leadership, culture and engagement. The former head of digital marketing transformation at the BBC and digital director of BBC Earth is now a partner at transformation consultancy Arc Group and co-founder of the Future Strategy Club.

dont miss

Transformation beyond the simple solutions

We are living in an age of complexity and yet we look for simple answers - turning to technologies, tactics or new methodologies as the silver bullets of transformation. We want simple solutions. Eva will discuss how to lead transformation by balancing ‘doing’ with ‘sense-making’, by building new capabilities in leadership and by focussing on culture and behaviours.