Eva Pascoe

The Retail Practice

Eva Pascoe has co-founded world’s first Internet Café Cyberia in London 1994, introducing Internet to consumers and capital’s ad agencies. She has pioneered ecommerce in UK, building the first online store for Topshop and Topman and created the format of omnichannel retail as CEO of Zoom, Arcadia Group jv for all –brands ecommerce. In her current role as Head of Retail Futures at TheRetailPractice.com, Eva is helping young fashion and food brands in UK, Holland and Italy to reach customers directly as well as serve wholesale and store channel. Eva is also on Bill Grimsey High Street Futures research team, defining the infrastructure for UK High Street 2.0. She is also an investor, working with fundraising platforms and Private Equity to support female ecom entrepreneurs.

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