Jack Dyson is the Global Head of Content Strategy at SAP Customer Experience. Jack has more than 15 years’ experience in editorial and publishing, having started out in business and tech before specializing in luxury and style. A co-founder of RUBBISH magazine, he was senior copywriter at GQ, on the launch team of WIRED, and wrote City pages for The Week.
Content that Works. How the Original Hacks Can Save Marketers
In this session, you will learn how to squeeze the full value from your content and save your campaigns. Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant, not bland and boring! Jack will address B2B as a premium purchase, explaining how to make couture content that works, and puts your customers first.