Kiely & Co
Katz Kiely is a digital pioneer and serial entrepreneur who has led transformation and culture change projects for some of the world’s most complex and risk averse organisations. She built the world’s first open innovation platform for HP, re-architected the way a UN agency did business, and delivered a ground-breaking project with Intel that connected mobiles, big screens, and data to change behaviour. She judges for digital awards, writes for B2B publications, and has shared her passion and experience at conferences including SXSW, TEDx and IBC. Katz also works with global political leaders to address some of the world’s most pressing social challenges, including employment, education, health and digital inclusion. She is an invited member of Vint Cerf’s I4J Global Leadership and a proud ambassador for the Burning Man Foundation.
How Cognitive Science Can Help Win Bigger Budgets
Digital transformation is crucial to success in the fast changing world… but most transformation projects fail. Looking though the lens of behavioural science, Katz will explain why marketing holds the key to success, and why, in a world where change is the new normal, good communication is more strategically important than ever before.