Luke is Managing Director of DRUM, Omnicom Media Group’s award-winning branded content agency that helps ambitious brands create their own cultural signals; things with real value for people that cut through the clutter.
Prior to DRUM, Luke held senior marketing positions at Virgin Media, PlayStation Europe and Sony Music communicating the stories of some of the world’s leading entertainment & consumer brands.
Luke has led DRUM through a period of significant creative growth winning a bunch of awards on the way including Content Agency Of The Year in 2018 and Cannes Lions for branded content effectiveness.
Luke is a regular commentator on branded content and entertainment– from BBC News to serving on the Cannes Lions Entertainment Jury – and is also committed to widening the debate on inclusivity as a proud founder member of Token Dad – an initiative to help Dads become more empathic and inclusive leaders through events that are built on conscious and intelligent play with their kids.
Telling Tales. The case for braver brand story-telling in an algorithmic world.
Telling Tales. The case for bolder and braver brand story-telling in a low attention, algorithmic world. In this session Luke will make the case for why in an algorithmic world branded stuff that warrants attention and repeat viewing isn’t defined by length, format of clever use of new technology but instead through the underlying ability to tell emotional stories of consequence that we can all empathise with.