Michael Nutley is a writer and journalist specialising in interactive media and marketing. He was head of content for digitaldoughnut.com between 2012 and 2016, and during that time edited the European channel of Adobe’s CMO.com website. Before that he was editor of New Media Age, the UK’s leading news publication for interactive business, from 2000 to 2007, and its editor-in- chief from 2007 to 2011. He has written widely about the sector, is a regular speaker in the media and at conferences, and has lectured on the future of advertising and publishing at the London College of Communications.
The Changing Face Of B2B Marketing
This seminar will look at the future of B2B marketing. How IoT data about the way products are used will inform both product development and marketing. How artificial intelligence will be applied to find new prospects and new ways of talking to them by identifying patterns in the data. And how customers taking control of the buying process through reverse auctions will lead to machines marketing to machines.