Mike Rogers F IDM

Optimize Search Marketing

Mike is Managing Director of Optimize, a specialist Search Engine Marketing (SEM) and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include Search Engine Optimisation (SEO), Pay per Click (PPC) and Google Analytics. Mike has worked in SEM since 2002 and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Evans Cycles, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.

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Using Google Analytics to Improve the Cost Effectiveness of SEO and PPC

Google Analytics is a powerful product but many businesses do not know how to use its functionality to optimise their digital marketing campaigns. This seminar will show you how to configure Google Analytics and drill into the details of reports so that you can maximise the returns from your SEO and PPC marketing efforts.