Nasser is an award-winning senior leader, strategic digital marketer, podcaster and conference speaker.
As VP of Client Strategy at DAC, Nasser is responsible for driving digital strategy for clients. Leveraging his expertise in digital marketing, local and mobile conversion, performance optimisation and benchmarking, he leads his team of strategists and researchers to design and implement high performing programs that connect buyers and sellers at exactly the right moment.
Nasser travels extensively, sharing industry best practices, speaking at such digital events as SMX, Argyle CMO Exchange, eMetrics and Google Engage Summits. He has also led sessions for both the American and Canadian Marketing Associations.
Data is the Currency of Experience – Capturing the Habits of Modern Consumers to Supercharge your Marketing
Data is the currency of your customer’s experience. Customers are leaving signals and data trails about what they like and don’t like – are you capturing these ‘data currency’ opportunities? In today’s omnichannel world, it has never been more important to capture, analyse and understand these signals. Find out how to supercharge your marketing performance by evolving your data collection and analysis.