Nina Brakel-Schutt and Frankie Buckle
Before joining Widen as a Customer Experience Manager, Frankie worked in Marketing as a Multimedia Specialist and Global DAM Administrator at ZEISS. Frankie now advises Widen customers on how to utilise the DAM and associated technology in their organisations and teams throughout all stages of the digital asset lifecycle.
Nina is the Brand Strategist at Widen where she helps align the vision of marketing and sales, manage the Widen brand, and promote thought leadership. She has a background in design and, before coming to Widen, spent over 20 years on the agency side in Chicago helping companies like Quaker Oats, GE, Lund International, and Rush University to strengthen and communicate their brands.
Tech vs. Touch: A world of digital connectivity or authentic engagement?
It seems everyone is connecting today, but that doesn’t mean people feel connected or benefit from it. Why? That’s what Widen set out to learn in our connectivity research with hundreds of marketing, creative, and tech professionals around the world. The findings show what it means for marketers and creatives to connect with co-workers, marketing technology trends, customers, and data, and provide best practices for making their work more meaningful, efficient, and collaborative.