Pablo Navascués

Lionbridge

Pablo heads the Lionbridge UK team and brings over two decades of experience in the localisation and language industry. Supporting a large portfolio of global brands such as Shell, Expedia and JP Morgan, Pablo has been a key influencer in their global communication strategy and technology integrations as well as providing guidance to new market entry. His team takes full ownership of the customer experience and personalises the client and their customer’s experiences with culturally adapted multilingual content, to optimise their global footprint.

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Why a localisation strategy is fundamental to your global brand technology strategy

Successful global expansion requires more than just having local presence. Brands need to have locally consumable websites and content as well as a digital eco system that can deliver personalisation and multilingual content on a global scale to optimise customer experiences at every touch point. With 84% of international consumers more likely to buy where product information is in their own language, it’s fundamental to adopt a localisation strategy that integrates into your technology stack. Join Lionbridge to discover the strategies used by some of the biggest brands, including how they reduce costs, optimise operational efficiencies and ROI.