Patrick Tripp

RedPoint Global

Patrick is vice president of product strategy for the Customer Engagement Hub at RedPoint Global, where he leverages 18 years of experience in technology, consulting, and marketing. Patrick is an expert on cross-channel marketing and real-time interaction management, and is a frequent speaker at industry events.

Prior to RedPoint, Patrick led email and cross-channel marketing strategy for Adobe and real-time marketing solutions strategy at Neolane. Patrick also worked in product marketing for next-best action solutions at Pegasystems and was a consultant and product manager at Forrester Research. He is a certified product manager and holds an MBA from Boston University.

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How to Optimise Real-Time Experiences in an Omnichannel World

If traditional customer journeys are dead and manual segments cannot scale, then how can marketers personalise interactions in the age of the empowered consumer? Marketers need to embrace analytical approaches that can automatically score and suggest appropriate audiences and content. Join RedPoint to learn how to: 1) Bring data together through a Customer Data Platform, 2) Understand customers from anonymous to known, and 3) Deliver real-time experiences at speed and scale.