Yoann is a data-driven marketing leader passionate about innovative and creative marketing strategies to deliver growth. Striving to blend the frontier between online and offline marketing, keeping a customer first approach! After switching career 6 years ago, from being an automotive engineer, Marketing has become a passion which he is grateful to be able to share with people.
Traffic vs. Audience: Why content is so important in 2019?
I am going to explain why most brands go after traffic rather than an audience and how you can start making strategic decisions to change your mindset.